Web 2.0 and Market Research

Ethnic Research Recruit (ERR) facilitate market research and focus group recruitment from Ethnic minority community and Marugati Creative is helping ERR to adopt the new wave of Social Media and Web 2.0. As part of the initiative to revitalise ERR, Marugati Creative re-laucnched their website…

Where is Santa

Happy New Year!!

I thought of starting 2010 with Google or more precisely Google Insight for Search. My purpose, I was curious to know about what the world is searching during this festive season. I picked Google Insight for my research and was surprised with the results. It turns out that the quest for Santa hits the first spot with keyword ‘where is Santa’. With a whooping increase of 2,200% interest, hitting its max around 23 Dec 2009, search for the Jolly Old Saint Nick takes the first place.