Marugati Creative - Business Blog on Advertising, Marketing, Social Media and IT Solutions | London, UK

Web 2.0 and Market Research

marugati | creative — Mon, 10 Jan 2011 23:53:26 +0000

Web presence for market research recruit firm

Ethnic Research Recruit (ERR) facilitate market research and focus group recruitment from Ethnic minority community and Marugati Creative is helping ERR to adopt the new wave of Social Media and Web 2.0. As part of the initiative to revitalise ERR, Marugati Creative re-laucnched their website. ERR had clearly undertood the need to revamp their web presence so as to market and promote their success in recruitment assistance for market research among ethnic community. Marugati Creative did help shape that idea creating a website that is a mix of blog and commercial website using a Content Management System in the backd-end.

Identifying and recruiting the right people for the focus group is the key to success in research industry. It is challenging and time consuming but done well recruitment can allow brands, products and companies to roar. This is why many UK top research agencies hand pick Ethnic Research Recruit when it comes to recruitment solutions for research on ethnic minority communities. Marugati Creative was quick in understanding the needs of ERR from a marketing perspective and focused on effectively presenting the three key focus areas of ERR – Qualitative Research, Focus Groups and Data Collection – in the new website.

Work is in progress with respect to promoting Social Networking identities and delivering some advanced features of Web 2.0 through ERR website but we have laid the strong foundation for an effective web presence.

Windows Phone 7 Series Exclusive Preview

marugati | creative — Sat, 27 Feb 2010 09:38:49 +0000

Windows Phone 7 Series Backstage Exclusive Preview

Microsoft has done it again! Breaking away from the myth that the company is more about corporate software services than consumer products and also specifically on the product enhancement capabilities of Windows Mobile 6.x. I was one of the early adopters of Windows Mobile 6.1 when it got released and was sceptic about how the future versions of WM would look and perform. Windows Mobile 7 Series is really ground breaking and have gone beyond and above.

With a holistic design that brings together web content, applications and services into a single view, phones worship you now, not the other way around. You could have a quick preview of the features offered by Windows Phone 7 Series below. Please ensure you install the latest version of Silver Light (browser add-on) from here.

has done it again! Breaking away from the myth that the company is more about corporate software services than consumer products and also specifically on the product enhancement capabilities of Windows Mobile 6.x. I was one of the early adopters of Windows Mobile 6.1 when it got released and was sceptic about how the future versions of WM would look and perform. Windows Phone 7 Series is really ground breaking and have gone beyond and above.
Microsoft

Seu browser não suporta iframes.

As you might have noticed by now that the branding name also changed from Windows Mobile to Windows Phone hoping to connect closely with consumers. Experience also changed from an opening and closing applications way of operation (like an in and out) to seamless content flow across multiple content presentation areas like photos, video, people etc. This surely improves user experience and it makes the user a much better feeling about being in control than being controlled with respect to mobile experience. This also opens up the possibilities of extending (or rather driving users to demand) a similar experience in their desktop environment leading Microsoft to pave it way for their upcoming desktop operating system.

Windows Phone 7 Series for sure is going to change our lives, in a better way, and take us to the next wave of computing both in mobile / phone world as well as a stepping stone to desktop operating system environment.

Publicity Campaign and Mass Communication

marugati | creative — Mon, 22 Feb 2010 23:15:09 +0000

Modern political campaigning costs a great deal – and the Labour Party relies on the kindness and generosity of its members and supporters. Croydon wing of Labour party did a fundraising event on 16th Feb 2010 at Taste of Kerala Restaurant in 305 London Road, Croydon. This very successful event raised interesting discussions and considerable funds for the party.

Malcolm Wicks MP Labour Party fundraising event promotion and publicity

Marugati Creative did the media coverage, print and web promotion of the event for Taste of Kerala restaurant whom we were helping from their inception. In the past Marugati Creative have helped Taste of Kerala restaurant find an identity in the minority populated town of Croydon. Marugati Creative were able to help Taste of Kerala restaurant in creating a brand identity and position itself in the local community with culinary advantage of providing authentic and aromatic spicy South Indian dishes, specifically from the State of Kerala.

With this successful fundraising event and associated media coverage and promotion we not only made our customer (Taste of Kerala) happy once again but we also proved our ability to take on and deliver wonderful results through social media and publicity marketing.

or watch video on YouTube - Malcolm Wicks Labour MP Croydon Fund-raising Event

Watch event photos – Photos from the Labour Party Fundraising event at Taste of Kerala

Endorsement flyer menu (print ready) – Taste of Kerala Restaurant Menu

Please feel free to write to us at sales@marugaticreative.com your requirements for brand image, management, social media promotion and publicity campaign.

Google Nexus One Review

marugati | creative — Tue, 05 Jan 2010 11:10:36 +0000

Google Nexus One Review

By now the word is out about Nexus One the new Google Phone featuring the latest incarnation of Android. An amazing combination of hardware and software, the Nexus One is a beautiful and powerful phone that seamlessly merges mobile communication, the internet and powerful applications from Android market. Or in Google’s own tag word “Web meets phone”.

Nexus One in UK

If you don’t want to wait till the official UK launch, you could grab Google’s iPhone rival online via google.com/phone both unlocked and SIM free. It’s easy to personalize your Nexus One phone. While placing an order through Google’s Phone Webstore you could chose to confirm two lines of personal message which would get engraved on the back of the phone. Engraved phones will ship within 72 hours of placing your order.

Engraved Google Nexus One Phone

You can choose to purchase the Nexus One from the Google Phone Webstore without service for about £330 ($529 USD) plus £30 and import tax (to UK) of £63 making a total of around £423. Discounted prices are available with qualifying T-Mobile US service plans. The phone recognizes SIM cards from any mobile service provider using the GSM standard, but is incompatible with the frequency band used by the AT&T and Rogers networks for 3G data. Additionally, the Nexus One is incompatible with CDMA networks such as Verizon and Sprint.

Google hosted web store

Technical Specification

What’s in the box

Tips and Tricks

User Guide (22.6 MB)

Google Nexus One (GNO)

Where is Santa

marugati | creative — Fri, 01 Jan 2010 02:27:46 +0000

Happy New Year!!

Happy New Year

I thought of starting 2010 with Google or more precisely Google Insight for Search. My purpose, I was curious to know about what the world is searching during this festive season. I picked Google Insight for my research and was surprised with the results. It turns out that the quest for Santa hits the first spot with keyword ‘where is Santa’. With a whooping increase of 2,200% interest, hitting its max around 23 Dec 2009, search for the Jolly Old Saint Nick takes the first place.

NORAD has Santa Clause covered and they have the annual Santa tracker up and running. It is a busy day for jolly old man in the red Christmas suit as he gets ready to hand out Christmas gifts to all of the good little boys and girls around the world. But while he is making his way from the North Pole all across the globe, many want to keep track of the sleigh, the reindeer (Even Rudolph with his nose so bright) and of course, the whereabouts of one Santa Clause is very important.

While England was only at 63% Scotland moved to a 100% when it came to regional interest in Santa’s whereabouts in UK. Google also lets you find more information using another beta tool from there lab – Google Trends which showed many interesting details like, more people from Ireland searched using ‘where is santa’ this seasons than any other country in the world with Dublin at 4th place in the list of Cities that searched for Santa.

In the days before the World Wide Web it was much tougher to get a location on Jolly Old Saint Nick as he went about his long night of delivering presents. But now that we have Google and the web it seems more searches on ‘Santa’ was carried out in Portuguese language than Spanish, Italian or English (in descending order). For some reason German, Dutch and French seems to sleep over this matter. Probably the like Greek, world is more interested in people like Robert Pattinson or Taylor Lautner.

To learn more about what these numbers means visit Google InSight for Search help here.

Curious Case of Kim Noble

marugati | creative — Wed, 19 Aug 2009 02:27:34 +0000

Kim Noble is an artist with many distinct styles. She suffers from a rare personality disorder called Dissociative Identity Disorder (DID) – formerly known as multiple personality disorder. Many of her personalities paint, and each of her personalities has its own style of painting.

Freeze People by Night by "Bonny"

Freeze People by Night by “Bonny”

She explains: “Some tend to be more abstract and some like using different colours. It can be very strange because I don’t always remember what I have done when another personality has been in control”.

See her paintings.

‘I Am The Change’ Film Project 09

marugati | creative — Mon, 17 Aug 2009 23:40:00 +0000

‘I Am The Change Film Project‘ that culminates into a festival, invites 101 filmmakers to make 101 short films in just 101 hours. From concept to execution, you just have 101 hours to capture the story of change makers effectively. In the last two years more than 500 filmmakers have participated and made a difference. This year, the competition falls in the ‘joy of giving week’, a platform for all across the country to celebrate the joy of giving in the last week of September.

'I Am The Change Film Project' 2009 - Mumbai, India

PROCESS

The shooting event would take place from 1st October – 5th October, 2009.

At the start of the event, at 6am on 1st October, Filmmakers will recieve an email with complete information about the Changemaker they have to make a film on.

Filmmakers will then have the next 101 hours (i.e. uptill 11am 5th October 2009) to finish the film and upload it on Metta Media.

A Final Copy of the Film will also have to be submitted on a Mini Dv Format with subtitles not later than a week after 5th October 2009

All the finished films will be shown as a part of 3 day Film Festival (dates to be announced shortly)

HTC – Hero | Be brave, be yourself

marugati | creative — Fri, 14 Aug 2009 12:42:32 +0000

Be brave, be yourself

Make it your Hero with personalisation that let you create a phone just for you. Stay close to those who matter with communication based on people – not technology. And discover intuitive experiences that make everything you do on your phone effortless and delightful.

The HTC Hero has been an object of lust for some time now for gadget enthusiasts. Even from the earliest days of leaked hardware shots and blurry demo videos of its UI, smartphone fans seemed to agree that the company had finally achieved what has been missing in the world of Android. Namely, a polished and attractive device — polished enough to go head-to-head with the iPhone — that kept its open source heart.

engadget’s HTC Hero full review

So, here we are months later with an actual, bona fide Hero in our midst. Yes the reports were true, it is a beautiful device, both inside and out (though of course opinions differ on that chin). But does being a beautiful device mean Android is about to move to a bigger stage? Is HTC’s spit-shine enough to overcome some of the hurdles that have plagued the platform? That question — and more — is answered in engadget’s HTC Hero full review. So read on the full review.

New Skills for Search Marketers

marugati | creative — Tue, 11 Aug 2009 01:35:18 +0000

“Why would anyone go to a search engine optimization firm for the execution of a social campaign? I’m trying not to use the term “social media” because that term hardly reflects what is essentially modern public relations. Generally speaking, the average SEO shop is a technical resource that helps clients develop or re-engineer web pages to make them more crawler-friendly. In my experience, the majority of SEO shops rarely even provide link-building services. That said, I’ve always believed that link-building is more of a public relations and marketing exercise than it is an SEO one.” – Excerpt from Mike Grehan’s article “Is there a link between Search and Social?” in Search Engine Strategies, Aug 2009 magazine.

Mike Grehan’s article in Search Engine Strategies, Aug 2009 magazine

Download Search Engine Strategies, Aug 2009 magazine

Search engine marketing, or SEM, is a form of Internet marketing that seeks to promote websites by increasing their visibility in search engine result pages (SERPs) through the use of paid placement, contextual advertising, and paid inclusion. The industry peak body Search Engine Marketing Professional Organization (SEMPO), includes search engine optimization (SEO) within its reporting, and SEO is also included in the industry definitions of SEM by Forrester Research and Search Engine Watch. The New York Times defines SEM as ‘the practice of buying paid search listings’.

Search Engine Strategies 2009 Conference & Expo

marugati | creative — Tue, 11 Aug 2009 00:27:34 +0000

SES San Jose (Aug 10-14, 2009) is organized and programmed by few leading authorities on Search Engine Marketing (SEM). The conference will be packed with 70+ sessions covering PPC management, keyword research, SEO, social media, local, mobile, link building, duplicate content, multiple site issues, video optimization and usability, while offering high-level strategy, keynotes, an expo floor with 100+ companies to help you grow your business, networking events and more. You can register now and save 20% with the code SJ20SES.

Search Engine Strategies World Tour, San Jose, 10-14 Aug 2009

Call us to talk about

• How search engines rank web pages and we can help optimize yours to out-rank competitors
• Discover new methods of link building to keep your brand in front of your customers
• Increase traffic via organic listings and avoid “spam” penalties
• Optimize and rank better with pay-per-click campaigns
• Improve user experience and increase conversions by testing and tuning landing pages
• Track performance and maximize ROI using free and paid analytics software

Tel: 020 8715 3988 | sales@marugaticreative.com