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Market Research

Web 2.0 and Market Research

Web presence for market research recruit firm

Web presence for market research recruit firm


Ethnic Research Recruit (ERR) facilitate market research and focus group recruitment from Ethnic minority community and Marugati Creative is helping ERR to adopt the new wave of Social Media and Web 2.0. As part of the initiative to revitalise ERR, Marugati Creative re-laucnched their website. ERR had clearly undertood the need to revamp their web presence so as to market and promote their success in recruitment assistance for market research among ethnic community. Marugati Creative did help shape that idea creating a website that is a mix of blog and commercial website using a Content Management System in the backd-end.

Identifying and recruiting the right people for the focus group is the key to success in research industry. It is challenging and time consuming but done well recruitment can allow brands, products and companies to roar. This is why many UK top research agencies hand pick Ethnic Research Recruit when it comes to recruitment solutions for research on ethnic minority communities. Marugati Creative was quick in understanding the needs of ERR from a marketing perspective and focused on effectively presenting the three key focus areas of ERR – Qualitative Research, Focus Groups and Data Collection – in the new website.

Work is in progress with respect to promoting Social Networking identities and delivering some advanced features of Web 2.0 through ERR website but we have laid the strong foundation for an effective web presence.

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